EX.CO & Scope3 Drive Sustainable Video Advertising
EX.CO, a leading machine-learning video platform, has partnered with Scope3 (S3), a pioneer in decarbonising media and advertising, to launch Green Media Products (GMPs).
The collaboration highlights EX.CO's commitment to carbon transparency is to foster a more sustainable advertising industry.
The partnership allows advertisers to measure and reduce carbon emissions associated with their campaigns without compromising performance or budget.
Oren Regev, Chief Product Officer at EX.CO stated, "At EX.CO, we recognise the critical importance of sustainability, especially for the global media groups we serve."
"Rather than taking a superficial approach, we partnered with S3 to align environmental responsibility with the unique demands of the advertising industry."
Transforming video advertising through sustainability
Green Media Products
Powered by S3's advanced emissions measurement technology, EX. CO's Green Media Products enable advertisers to make informed decisions prioritising sustainability. The curated ad packages tackle carbon emissions across key Scope 3 categories, transforming how brands approach video advertising.
- Category 1 | Purchased Goods and Services: Advertisers gain access to EX.CO's premium inventory, complete with detailed emissions data, enabling sustainable media strategies.
- Category 2 | Capital Goods: EX. CO's proprietary ad server minimises ad server calls, reducing energy consumption and contributing to lower emissions.
- Category 11 | Use of Sold Products: GMPs exclude high-climate-risk inventory, offering advertisers eco-friendly media buying options.
Advancing efficiency through proprietary technology
EX. CO's ad server, designed for supply path optimisation, is central to its sustainability efforts. The machine-learning-based yield engine intelligently selects demand sources, reducing ad requests and energy use while maximising ROI for publishers. The approach contrasts with traditional unified auctions, which typically have a higher carbon footprint.
By implementing code-on-page technology, EX.CO provides publishers with a seamless and efficient solution, enhancing sustainability without sacrificing ad performance.
Measurable impact: Lower carbon, higher standards
According to S3's initial modelling, video campaigns using EX. CO's inventory produces 14% fewer carbon emissions than the industry benchmark, with less than 1% climate risk. The results demonstrate the effectiveness of EX.CO's technology in achieving a significantly smaller carbon footprint compared to traditional media practices.
"Advertisers today seek ways to align their media investments with sustainability commitments. By providing lower-carbon media options, EX.CO enables advertisers to reduce their environmental impact while maintaining campaign performance. Publishers, in turn, gain access to incremental opportunities focused on green media."
Building a transparent and sustainable advertising ecosystem
Through the partnership, EX.CO offers transparent direct deals, ensuring advertisers are confident in selecting green inventory. The initiative benefits advertisers and publishers, who can position themselves as sustainability-minded partners in a competitive market.
A shared vision for the future of advertising
With a commitment to aligning business goals with environmental responsibility, EX.CO and S3 are setting a new standard for sustainable advertising. Backed by industry leaders such as The Walt Disney Company and Saban Ventures, EX.CO continues to drive innovation in video advertising, proving that efficiency and sustainability coexist.
The collaboration represents a practical path forward for the industry, empowering advertisers and publishers to achieve sustainability goals while advancing performance and profitability.
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